Objective

Create effective Jobs-to-be-Done statements for Cluster users.

Exercise

Develop 3 JTBD statements for different Cluster user personas (e.g., Content Researcher, Producer, Marketer).

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Additional notes:

• Consider the unique needs and goals of each persona
• Think about how Cluster's AI features might address these jobs
• Be prepared to justify how each JTBD statement could inform UI decisions </aside>

Instructions

1. Review the user personas provided in the Cluster PRD.
2. Open the provided FigJam template.
3. For each persona, create a JTBD statement following the structure we discussed.
4. Use the peer feedback mechanism to review and refine your statements.

Completion criteria

• [ ] 3 JTBD statements are created, one for each persona
• [ ] Each statement follows the correct structure
• [ ] Statements are specific to Cluster's content planning and collaboration features