One of the trickier parts of these evaluations is knowing where to find accurate data about your industry and competitors. In addition to speaking to your business leaders, you can try specific resources like:
| Resource | Description |
|---|---|
| Google News | Finding recent news about industry and competitors |
| SimilarWeb | Understand traffic volume and acquisition channels |
| Wayback Engine | It can be useful to see a snapshot of competitors “then” and “now” |
| Statista | Find data related to industry and competitors |
| Annual Reports | Review historical reports for public companies |
| Crunchbase | Review financial profiles of competitors |
| Moat | See all display ads used by competitors |
| BuiltWith | Review what marketing tools competitors are using on their sites |
| Justia | Review full legal backgrounds of competitors (patents, lawsuits, etc) |
| U.S. SEC | Review public filings and private funding rounds leading up to them |